Website Recommendations · Prepared for Powell Enterprises · July 2026
Powell Enterprises Website Recommendations
A full review of penterprises.com.au covering technical health, search and AI visibility, content, design and the platform underneath it, plus what it will take to fix it.
Summary
The foundation is solid. Nine service pages, seven industry pages and an active presence on Facebook, Instagram, LinkedIn and YouTube are already in place, and the existing news content is indexed and worth keeping. What follows is 35 specific actions across search visibility, content, page speed, design and the platform itself, each one tied to why it actually matters, either for how search engines and AI platforms read the site, or for how easily a visitor turns into an enquiry.
Priority fixes
The five Critical items across every category. If nothing else moves forward straight away, these are the ones actively working against the site right now.
Fix duplicate H1 tags
Two H1s per page splits the heading signal Google uses to identify what the page is about, on both the homepage and the contact page.
From: SEOAdd a dedicated email delivery service
Without one, form submissions sent through standard hosting mail can land in spam or fail to arrive at all.
From: Platform & PluginsLarger phone and menu icons on mobile
Undersized tap targets are a mobile usability fault Google's mobile-first index accounts for directly.
From: Design & UXRebuild the contact page layout
The contact page is the last step before an enquiry. A layout that's hard to use on mobile costs completed enquiries.
From: Design & UXReprioritise the main menu order
Menu order signals importance to visitors scanning quickly and to search engines crawling internal links.
From: Design & UXEnquiries & CTAs
How clearly the site points toward a phone call or a contact form changes how nearly everything else gets designed, from the header down to the footer. Before any of that gets built, we need one clear answer: calls or contact form?
A site trying to drive both equally usually drives neither well. Visitors respond better to a single, obvious next step than to a menu of options competing for attention, and design decisions from here, header layout, button placement, the contact page itself, all follow from knowing which one that step is.
The number becomes the priority
The phone number becomes the dominant, hard-to-miss element in the header, with a tap-to-call button prominent on mobile. Supporting content is built to move a visitor toward picking up the phone rather than filling out a form.
The form becomes the priority
The form itself, and the path to it, becomes the focus: fewer steps, clear placement on every page, and a contact page built to convert rather than just to inform.
SEO
How the site is read by Google, and increasingly by the AI platforms people are starting to search through instead.
Fix duplicate H1 tags
Search engines use the H1 to identify a page's primary topic. Two H1 tags on the homepage and contact page split that signal and weaken relevance for the main keyword each page is meant to rank for.
Noindex Tags and Author archives
These archive pages carry no unique content of their own. Leaving them indexable spreads crawl attention across pages Google would rather ignore, ahead of the pages that should actually rank.
Rankings and keyword audit
Establishes exactly what the site currently ranks for and where the gaps are against the terms people actually search, so every other change here is targeted rather than guessed at.
Fix heading structure on internal pages
Search engines, and increasingly AI answer engines, read heading tags as a content outline. Inconsistent structure makes it harder for either to understand what a page is actually about.
Rewrite meta descriptions, titles and keywords
This is what search engines display in results, and often what AI tools pull first when summarising a page. Sharper, keyword-aligned copy improves both click-through and how accurately AI represents the business.
Yoast settings review, including llms.txt
A full technical SEO settings review, plus adding an llms.txt file, a standard that tells AI crawlers what they're allowed to read and index on the site as AI-driven search grows.
Alt tags across the site
Alt text is how search engines and screen readers understand an image. Every untagged photo or icon is content that's invisible to image search and accessibility tools alike.
Content optimisation and internal linking
Longer, more thorough page content with correct heading hierarchy and more internal links gives search engines more to index and more reasons to rank a page for a wider set of terms.
Content
What's actually on the page. Five additions that give the site more to rank for and more reasons for a visitor to stay on it.
Add a Careers page
Gives the practice a page that can legitimately rank for jobs and careers searches, and signals a growing business to visitors and search engines alike.
Rebuild the News page layout
Splitting the page into a quick-update block, a live social feed and existing posts underneath keeps the page fresh in Google's eyes without disturbing posts that are already indexed and ranking.
Redesign individual news posts
Links through to related articles keep both visitors and crawlers moving through the site rather than leaving after one page. Dropping the visible date stops older, still-relevant posts from reading as stale.
Build out FAQs
FAQ content is one of the clearest ways to earn a featured snippet in Google, and structured question and answer content is exactly the format AI answer engines prefer when summarising a business.
Unpublish the /portfolio/ pages
Generic, templated pages with no real content dilute the site's overall quality signal to Google. Draft status keeps them off the site until there's genuine content to put there.
Page speed
Google uses mobile page speed as a ranking signal, and it's one of the clearest levers on whether a visitor sticks around long enough to make an enquiry.
| Metric | What it measures | Target |
|---|---|---|
| Performance Score | Overall mobile speed out of 100 | 70 or above |
| Largest Contentful Paint (LCP) | How long the main content takes to appear | Under 2.5 seconds |
| Cumulative Layout Shift (CLS) | How much the page shifts around while loading | Under 0.1 |
| Total Blocking Time (TBT) | How long before the page is interactive | Under 200ms |
Replacing the current speed optimisation plugin, covered under Platform & Plugins, is the first concrete step toward hitting these targets.
Design & UX
How the site behaves once someone's on it. Thirteen changes across mobile usability, layout, and how the site presents itself to a new visitor.
Larger phone and menu icons on mobile
Undersized tap targets are a mobile usability fault Google's Core Web Vitals and mobile-first index both account for, and the first thing a mobile visitor struggles with before reading a word.
Rebuild the contact page layout
The contact page is the last step before an enquiry. A layout that's hard to use on the device most visitors arrive on directly costs completed enquiries.
Reprioritise the main menu order
Services and Industries carry the commercial weight of the site and should sit ahead of Our Story, both for visitors scanning quickly and for the internal links search engines crawl.
Fix responsive gaps site-wide
Layout gaps on mobile are a direct usability fault, and with most local search traffic arriving on mobile, also a Core Web Vitals and mobile-first indexing concern.
Redesign the footer and social icons
The footer sits on every page. Getting its structure and social presence right reinforces trust site-wide rather than only on the pages a visitor happens to land on.
Add images to service cards
Consistent visual weight across every service card keeps the page scannable and matches the standard already set on the Industries page.
Live Google reviews feed on homepage
With 70 five-star reviews already sitting there, a live feed is far stronger social proof than static quotes, and it refreshes itself without needing a content update each time.
Refresh the mobile off-canvas menu
The current mobile menu is quite basic, and it's often the first real interaction a mobile visitor has with the site, setting the tone for everything that follows.
Shrink header and logo on scroll
Reclaims viewport space on smaller screens once a visitor starts scrolling, so more of the actual content is visible at once.
More imagery across internal pages
Internal pages currently read as text-heavy. More imagery breaks up the page and keeps a visitor engaged longer, itself a positive engagement signal.
Update the copyright year in the footer
A footer that still reads 2021 is a small but visible signal to a visitor that the site hasn't been looked after recently.
Redesign "Clients We Work With"
Linking each client logo through to something relevant turns a static trust signal into another path for a visitor to explore the site further.
An easier way to manage staff profiles
We can build an easy way to add, remove and edit staff profiles in the back end of the site, while keeping the exact same consistent styling on the front end. A future-proofing step worth taking if the team is likely to grow or change often, so updates don't need a developer each time.
Platform & plugins
What runs under the hood. Aimed at speed, security and reliability rather than anything a visitor notices directly.
Add a dedicated email delivery service
Without one, form submissions sent through standard hosting mail can land in spam or fail to arrive at all, the single point of failure between a completed enquiry and it actually reaching an inbox.
Replace the security plugin and configure it properly
Our security plugin licence gives us extra configuration and monitoring capabilities beyond what's currently running, letting us harden the site properly rather than relying on default settings.
Consolidate the contact form plugins
Replacing the two separate form plugins with a single, more capable one gives us an easy-to-access entry log in the back end, so every submission is tracked in one place rather than split across two systems.
Replace the speed optimisation plugin
Directly addresses the targets set out in Page Speed, with a caching setup we can tune and support properly rather than working around a third-party black box.
Convert images to WebP
Smaller image files load faster, feeding directly into the Performance Score and Largest Contentful Paint targets covered in Page Speed.
Secure a licence for the Revolution Theme
The site is built on the Revolution Theme framework. A valid licence is required to keep it eligible for framework updates and support going forward.
Add the site to ongoing monitoring
Uptime and security monitoring, the same programme we run across our other client sites.
Set up tracking accounts
Take over or create accounts for Analytics, Search Console and rank tracking, so performance is measurable from day one rather than something we're guessing at.
Action plan
Every action from this review in one list, organised by area and priority.
Two decisions before work begins.
Calls or contact form?
If phone enquiries are the priority, the number becomes the dominant call to action in the header. If online enquiries matter more, the contact page rebuild and form placement take precedence instead.
Is WooCommerce required?
Store functionality is currently running with no clear purpose visible on the site. Confirming if the commerce functionality is required shapes both the Priority Fixes list and a chunk of the Platform work.
| No. | Action | Priority |
|---|---|---|
| SEO | ||
| 01 | Fix duplicate H1 tags | Critical |
| 02 | Noindex Tags and Author archives | High |
| 03 | Rankings and keyword audit | High |
| 04 | Fix heading structure on internal pages | High |
| 05 | Rewrite meta descriptions, titles and keywords | High |
| 06 | Yoast settings review, including llms.txt | High |
| 07 | Alt tags across the site | Moderate |
| 08 | Content optimisation and internal linking | Moderate |
| Content | ||
| 09 | Add a Careers page | High |
| 10 | Rebuild the News page layout | High |
| 11 | Redesign individual news posts | High |
| 12 | Build out FAQs | High |
| 13 | Unpublish the /portfolio/ pages | High |
| Design & UX | ||
| 14 | Larger phone and menu icons on mobile | Critical |
| 15 | Rebuild the contact page layout | Critical |
| 16 | Reprioritise the main menu order | Critical |
| 17 | Fix responsive gaps site-wide | High |
| 18 | Redesign the footer and social icons | High |
| 19 | Add images to service cards | High |
| 20 | Live Google reviews feed on homepage | High |
| 21 | Refresh the mobile off-canvas menu | Moderate |
| 22 | Shrink header and logo on scroll | Moderate |
| 23 | More imagery across internal pages | Moderate |
| 24 | Update the copyright year in the footer | Moderate |
| 25 | Redesign "Clients We Work With" | Moderate |
| 26 | An easier way to manage staff profiles | Low |
| Platform & Plugins | ||
| 27 | Add a dedicated email delivery service | Critical |
| 28 | Replace the security plugin and configure it properly | High |
| 29 | Consolidate the contact form plugins | High |
| 30 | Replace the speed optimisation plugin | Moderate |
| 31 | Convert images to WebP | Moderate |
| 32 | Secure a licence for the Revolution Theme | Setup |
| 33 | Add the site to ongoing monitoring | Setup |
| 34 | Set up tracking accounts | Setup |
| Page Speed | ||
| 35 | Run a fresh PageSpeed Insights test and prioritise against it | Setup |
You review and answer
Read through this document and confirm the two decisions above.
Paperwork is confirmed
We send through the formal paperwork, and it's signed and returned.
We set up the site
The current site is transferred and set up on our servers.
Implementation begins
Critical items first, then the rest of the list in priority order.
Pricing
What this costs, and how to get it moving.
Covers the full migration onto our servers and every action set out in this document, across SEO, Content, Page Speed, Design & UX and Platform.
Hosting, ongoing management and updates, the live Google reviews feed, the Revolution Theme licence, and our pro plugin versions.
If you're looking to go ahead with this, or have any questions, get in touch.